The menu redesign was rooted by the traditional western diner design, alongside the original restaurant design. The grid acts as a quiet guide, helping organize content in a way that feels clean, readable, and visually appealing, while not being completely controlled by it. Striving for intentionality of each section flowing in between each other, enhancing the customer’s experience. The grid allows for consistency across different formats, whether printed or digital. Through this redesign, I wanted the design to feel united, letting the food speak and the design support it.